A wide art cities and historical villages' network, Raphael, Carlo crivelli, Lorenzo Lotto, Tiziano and Piero della Francesca's artworks, medieval atmospher, ancient Roman roads, noble palaces, spiritual places, theatres and music: all these aspects constitute the concept of The Genius of Marche.

The Marche is a veritable museum, which boasts art cities and historical villages' network surrounded by a sea of hills which goes from the sea to the Apennines. The region hosts Piero della Francesca, Lorenzo Lotto, Rubens and Tiziano's masterpieces, Roman roads and theatre, pottery workshops. The ancient culture is at the top of the value chain of the Marche, since it can be found in all aspects: method of operating, life-style,  as well as final products.